César Sousa is a multi-talented ex-reporter, ex-PR manager, and creative director known for his exceptional work in advertising, branding, and digital content. He specializes in vices such as pharmaceuticals, alcoholic beverages, money, and betting houses, which has given him a unique perspective on brand activation. With a degree in Communication Sciences from Faculdade de Ciências Sociais e Humanas - Universidade Nova de Lisboa, Sousa further honed his skills at Lisbon aD School and 180 Creative Camp. He has worked for numerous organizations, including FunnyHow? where he serves as Creative Director. Sousa also worked as an Advertising and Communications Teacher at EPAD, Digital Healthcare Creative Supervisor, Copywriter/Planner at RAY GUN - Creativity Worldwide, and Press Manager at BMA Comunicação. He has an interest in developing campaigns about fruits and vegetables for Fresh Del Monte, USA. Sousa's work has gone viral worldwide, and he has won numerous awards for his outstanding work.