Lars Asbjornsen

Lars Asbjornsen is a seasoned marketing executive with over twenty years of experience in leading cross-functional teams in strategy formulation, program development, and performance optimization.

He is known for his deep understanding and successful track record in creating customer-centered value propositions and marketing strategies that deliver impactful results.

Lars specializes in marketing strategy formulation, new business development, strategic partnering, marketing program development and optimization, search engine marketing, content marketing, marketing automation, online recruiting, social media marketing, and operational integration including change management.

He holds an MBA from the University of San Diego and a BS in Marketing from San Diego State University.

Throughout his career, Lars has held key leadership positions such as SVP of Marketing at Upwork, Vice President of Digital Marketplace Solutions, Vice President of Marketing Strategy and Technology, Vice President of Online Marketing & Recruiting, Director of Online Marketing & Recruiting, and Lead Strategist in various roles at Robert Half.

Prior to his time at Robert Half, Lars also served as a Lead Strategist at Viant, VP of Strategy & Business Development at e-Merchant Group, and as a Strategy & Business Development Consultant at ContextVision AB.