Arizona State University - Walter Cronkite School of Journalism and Mass Communication

PR Account Manager at Highnoon

Phoenix, Arizona, United States

Highnoon

PR Account Manager

Rachel Kay Public Relations (RKPR)

Account Supervisor

- Serve as point person for clients, managing campaigns, projects, partnerships, events, brand activations and day-to-day communications• Create, plan and oversee execution of cross-channel PR, marketing and social media strategy (paid and organic) for clients• Manage and mentor junior staff• Pitch and secure national and local consumer, business and trade media coverage across print, broadcast and online, including Forbes, AP, Reader’s Digest, SELF, USA Today and more• Build frameworks for content creation/editorial outreach and oversee workflow, identifying campaigns, setting timelines, reviewing content and analyzing reports• Continually evaluate strategy, campaigns and best-performing tactics to align with clients' goals and meet KPIs• Counsel clients on crisis communications• Curate and establish strategic partnerships with digital/social influencers • Develop copy for client ad campaigns and marketing materials to ensure consistent brand voice• Collaborate with outside stakeholders to align campaigns and key messaging• Manage Crier’s creative team to produce on-brand photography and design assets• Serve as final gatekeeper for all client deliverables, including monthly PR & social media analytic reports, content calendars and design projects• Identify potential new clients, provide input for new business proposals, create capabilities decks and lead pitching Crier’s PR services as needed

Crier Communications

- Led media outreach and PR strategy for 3-4 clients • Wrote pitches, press releases, media kits, talking points and case studies • Identified, pitched and secured new brand partnerships• Supported social media managers with content development, copywriting, advertising and community management, including daily monitoring across social properties• Developed compelling copy for client blog posts and webpages, utilizing SEO best practices to optimize content • Monitored media coverage and created in-depth monthly media coverage and interest reports • Arranged interviews and deskside meetings with key journalists for clients • Streamlined agency-wide reporting process, cutting time spent by 25%

Account Executive

- Assisted in media outreach, securing media placements and monthly reporting • Drafted and edited media pitches, press releases and talking points• Researched relevant media contacts and compiled press lists • Developed and managed editorial calendar system to alert account leads of upcoming deadlines• Researched and created competitive analyses

Account Coordinator

- Wrote content for monthly newsletters, blog posts, pitches, brochures, white papers, presentations, event invitations, and award submissions• Secured strategic content marketing placements and speaking engagements to assist in establishing Karten Design as an industry thought-leader• Oversaw daily messaging across social media channels, including: LinkedIn, Facebook, Instagram and Twitter• Developed and executed a new social media strategy, increasing followers by a total of 39% in one year• Managed and updated website content, structure, and SEO, utilizing analytics to implement improvements• Monitored media coverage and created/maintained press lists• Planned and executed quarterly event series• Researched and identified potential new clients

Karten Design

Marketing and Communications Coordinator

- Wrote, created, and distributed all print and electronic content, including but not limited to: press releases, pitches, monthly newsletters, brochures, eBlasts, etc.• Assisted in brand strategy and development• Created and oversaw social media strategy across Facebook, Twitter, Instagram, YouTube, and Google+, increasing fans/followers by 1636%• Monitored media coverage, assisted in media outreach and maintained media relations • Managed and updated press lists• Supervised team of three interns• Assisted in the planning and execution of public events for the Institute• Facilitated audio and video production at events and for marketing materials• Managed website using ExpressionEngine and aided in website redesign• Executed a successful RFP process for a new digital strategy and web design firm • Single-handedly led HR process for hiring a new Director of Communications

The McCain Institute for International Leadership

Strategic Communications Fellow

- Drafted press releases, news articles, website copy and blog posts • Fielded media inquiries and pitched stories to local, national and international publications • Composed the monthly “What’s New” newsletter, distributed to 100+ clients and media outlets• Aided in the organization and execution of press familiarization tours• Monitored and filed client media coverage• Handled media tracking database entry

Greater Phoenix Convention & Visitors Bureau

Communications Intern

- Monitored, clipped, edited and filed client media coverage• Created press lists and competitive analyses for multiple clients, including Dunkin' Donuts, Cheba Hut and Hand and Stone Spa• Maintained editorial calendars and identified relevant press opportunities for clients

David & Sam PR

Trainee

- Updated the Bickley & MJ Show “XTRA File” webpage and blog• Cut, edited and podcasted the audio of each Bickley & MJ Show while tagging to maximize SEO traffic• Assisted with on-air production as needed• Interacted with listeners during prize giveaways and when on remote location

Nicole Lavella