San Diego State University-California State University

University of Oxford

Digital Marketing, Advertising, and Strategy Executive

New York, New York, United States

January Digital

VP, Operations – Client Services

- Led client strategy across all marketing channels•	Led media planning and spend allocation of all client budgets, bringing digital branding and direct response together in a cohesive strategy. Owning all P&L builds•	Developed Advanced TV offering and connected this medium to performance channels •	Led training and onboarding across paid search, SEO, retargeting, programmatic, email, affiliates, paid social•	Advanced tactical and high-level strategic experience across paid search, SEO, retargeting, programmatic display, email, partnerships, influencers, affiliates and paid social•	Advanced proficiency in digital analytics platforms and excel•	Worked in-house on a consulting basis as a contracted VP or Director of Digital managing business earning over $400MM annually•	Developed email marketing strategy and overall approach for major fashion retailer•	Developed, managed and continually optimized a highly targeted customer strategy utilizing SFDMP•	Owned marketing operations and tech through Google Tag Manager, DoubleClick, and various vendor and analytics integrations•	Digital branding execution and strategyClients: The Honest Company, Cole Haan, David's Bridal, NARS Cosmetics US, NARS Cosmetics International (5 countries), Shiseido, Cle de Peau Beaute, Rebecca Taylor, Milly, Ahava, Eloquii, Swimsuits For All, Peapod Grocery Delivery

Senior Director - Client Strategy & Service

- Retained existing business and pursued profitable growth opportunities in client accounts which resulted in 80% growth in agency billings year over year• Led media planning and spend allocation of client budgets  owning all P&L builds• Coordinated the involvement of company personnel, including Paid Search, SEO, Social, Email, Creative, and Sales teams, in order to meet performance objectives and client expectations • Trained team members and worked with team to mitigate risk and identify growth opportunities • Managed a team of 5 direct reports• Closely involved in the sales process, assisting in solution development and proposal delivery• Led digital discovery projects including kickoff, requirements analysis, development, testing and launchClients: <a href="http://Photos.com">Photos.com</a>, Mathnasium, My Registry,  Eagle Creek, <a href="http://MusicNotes.com">MusicNotes.com</a>

Act Bold Media Group

Account Director

- Managed the SEO campaigns for multiple big brand clients• Developed numerous SEO strategies including keyword research, onsite SEO initiatives, and offsite initiatives (including digital PR, outreach, and link building tactics)• Audited a multitude of sites and analyzed site architecture, backlink portfolios, content strategy and competitor strategies• Oversaw the development, tracking, and reporting of SEO projects• Served as the main agency point of contact for clients with multiple marketing campaigns• Produced and maintained detailed client project plans through which all SEO activities were prioritized and implemented• Created quantifiable objectives and corresponding metrics

Wpromote

Senior SEO Manager

- Coordinated all elements of web content development, offering schedule, marketing, client enrolment, participation and follow-up activities for all divisions of the company• Developed and implemented the marketing strategy to integrate the company business expense card programs and the wireless cell phone division• Developed effective marketing collateral for both wireless and debit card divisions• Established and maintained a consistent corporate image throughout all product lines, promotional materials, and events• Coordinated and updated the various websites to ensure that they accurately reflected the company’s latest offerings, specials, events and press communications• Produced a wide variety of revenue, customer base, and settlement reports using proprietary bank software

Prepaid Inc

Marketing Manager

- Directed the development of a new website and analyzed the business’s need to complete the project within the scheduled time frame and budget.• Managed SEO to increase natural rankings in search engines• Optimized and managed Google AdWords campaigns• Drafted press releases, wrote radio advertisements for the store’s physical location, and developed email marketing and advertising to capture targeted market segments.

Range Master

Marketing & Business Analyst

- Grew monthly revenue 15x by utilizing paid search, SEO and email marketing campaigns.• Responsible for creating and optimizing paid search campaigns to target monthly members.• Optimized company website to follow webmaster guidelines and grew traffic 10x.• Successfully implemented ESP website integration and grew member database to over 500K.

Collin Perry