Roie Reuveni is an accomplished Art Director turned UX Designer, currently holding the position of Product Designer at Upright Technologies Ltd. With a Bachelor of Fine Arts (B.F.A.) in art direction from the Academy of Art University and studies at City College of San Francisco, Roie has honed his skills in visual design and has gained valuable experience in building design systems, developing visual identities, and creating commercials. Roie is known for his curious and creative mind, fearlessness in making mistakes, and eagerness to learn from the design industry's gurus.

Roie's professional experience includes working as a former Art Director at GREY Group Israel - Adler, Chomski & Warshevsky and a Creative Lead at Pinknowise. He has also worked as an Art Director/Creative at Young and Hungry Creative and as an intern at Division of Labor. Throughout his career, Roie has engaged in various projects, including product design, ambient projects, and commercials. He believes that design can solve multiple problems that individuals encounter daily.