Benoit Tranzer is a seasoned business professional with over 30 years of experience in the research industry. His expertise lies in global key account management, insight-based consultancy, P&L responsibility, and brand equity. He has worked as a Global Account Director at Kantar, the Regional Managing Director at Millward Brown Europe, and has held managing director roles at Ipsos ASI, Ipsos Observer, Ipsos Media, and MB France. He is a thought leader in advertising and media effectiveness and has been a Jury member for Effie France since 2010. His contribution to the marketing industry includes POVs, papers in professional marketing magazines, and appearances in TV shows. Benoit graduated from the Institut Européen des Affaires with a degree in Business School.