University of Pennsylvania

Product Marketing Manager at Forter

New York, New York

Forter

Product Marketing Manager

Datadog

Owned the ideation, development, and launch of product features for the e-commerce wine subscription startup. Managed projects and the roadmap cross-functionally between executives, design, content and remote tech teams.• Increased monthly revenue by 10.8% by identifying and implementing highest ROI features via strategic user research including surveys, focus groups, and behavior analytics.• Optimized conversion rates of member acquisition channels by 600% via A/B testing-based iterations.• Drove increase in subscription retention rate by 4% by leading a comprehensive churn analysis to determine pain points and product improvement opportunities.• Led monthly growth, brand and business strategy sessions for company-wide vision alignment.• Analyzed and presented on performance KPIs of new features using SQL and Google Analytics.

Wine Awesomeness

Head of Product/Growth

Led the design, development, and launch of a new brand and website• Boosted site-wide conversion by 46.5% by leading front-end development of website overhaul using Javascript, HTML/CSS and PHP on the Magento e-commerce platform.• Created user-flow diagrams, wireframes, mockups and rapid prototypes to relay vision and hypothesis to executives, then presented KPIs to team to track progress.

Full-Stack Software Engineer (User Experience)

Designed and developed the user experience of the iTunes Connect support portal across mobile and web platforms. Collaborated cross-functionally between design, technical, and client-facing teams to develop the digital product.• Conducted market and competitor research to complete product requirement discovery and presented to stakeholders• Created and presented pixel-perfect mockups of new feature design proposals, insuring consistency with Apple’sdesign guidelines and enabling progress of the project to development stage.• Implemented responsive design and interaction improvements to the website and presented demos.

Apple

UX Engineer Intern

Consulted for the U.S. Army’s National Levee Database to create a new interface for the high-visibility archives. Collaborated with the Senior User Experience Designer, stakeholders, and engineering team.• Communicated with stakeholders and conducted user research for design requirements and implementation.• Crafted technical documentation, mockups, and interactive prototypes using Photoshop, Balsamiq, and InVision.

CDM Smith

UX Designer

Designed and developed an internal TV program simulation tool for use by customer service representatives during troubleshooting, in collaboration with a team of 12 engineers in an Agile development process.• Developed the app in C++, ultimately clarifying previously non-visual troubleshooting processes by enabling replication of customers’ technical issues.• Created a launch plan for implementation within internal customer support representatives. Documented the deployment package for future technical support.

Angela Lee