Sam Mayo is a seasoned marketing leader with a strong background in game and tech industries. With experience in managing global teams, building brand awareness, and creating impactful audience engagement plans, Sam has a proven track record in driving acquisition and brand loyalty. Additionally, his experience in game development has helped him bridge the gap between product development and marketing. Sam is also passionate about esports and grassroots communities and can often be found at major consumer events and tournaments. He has worked with major companies such as NVIDIA, Machine Zone, and Electronic Arts, holding positions such as Esports Lead and Head of Community Management. Sam studied Applied Computing, Game Technology at Federation University Australia.