Paul Evers is a renowned expert in brand strategy, design, and advertising, having led creative development in numerous successful ventures in the craft beverage industry. He co-founded and served as the President and CMO of Crux Fermentation Project, a popular brewery brand, and later co-founded Riff Cold Brewed Coffee with veterans from Stumptown and LinkedIn. Besides his professional achievements, Paul is an active member of his community, having played a significant role in launching both the Bend Volunteer Corps and TEDxBend. He is a former board member in various organizations, including Oregon Creative Industries, PoetHouse Art, and the Central Oregon AdFed.

Paul's education background is also impressive, having studied Fine Arts and Graphic Design at Studio Art Centers International and Fine Arts at California State University-Long Beach.