Kristin Cusic is an accomplished marketing and communications professional living in the greater Boston area, with extensive experience in apparel, footwear, and publishing for sports marketing and action sports lifestyle brands. With 16 years of experience, she is a seasoned leader knowledgeable about youth culture and upcoming trends with full-service marketing expertise from brand development to execution. Her skills range from marketing, brand image, communication and PR, product placement, advertising, events, social media, athlete management, visual merchandising, in-store POP, loyalty programs, to grassroots promotions. Kristin has worked with some of the leading companies in the action sports industry and is widely respected for her work in this area. She is an avid snowboarder, show jumper, boxer, runner, and writer, with interests in animal rescue and homeless outreach.