Andrew Dempsey
Andrew Dempsey
Andrew Dempsey is a seasoned media professional with over 30 years of experience in the industry. His expertise spans across various fields such as advertising agencies, media planning, publishing, digital platforms, app development, and TV entertainment formats. Andrew has worked with several top brands ranging from retail to print media, helping them develop innovative strategies and extend their consumer reach through both online and traditional media channels.
Andrew has worked on several high-profile projects across the UK, Nordic, Swiss, and German markets. He has helped the BBC develop its DVD and magazine brands, and has also worked on broadcast brands like Masterchef and The Biggest Loser, as well as international media brands like Viacom.
Andrew's core competencies lie in strategy creation and implementation. He has a keen eye for identifying the best brand proposition and can create effective communication and marketing initiatives to achieve it. He is also skilled in developing brand extension strategies, sales and marketing strategies, and consumer communication strategies.
Andrew's educational background includes a Bachelor of Science in Sociology from Southbank Poly. He has held several key positions over the years, including UK MD at DanAds, co-founder at Crane Media Digital Ltd, and former Senior Media Planner at Bartle Bogle Hegarty.
Overall, Andrew Dempsey is a highly experienced media professional who can help businesses develop effective strategies to extend their brand reach and achieve their goals.