Betsy Martin is a renowned strategic partner for startups, with exceptional skills and extensive experience in retail brand development, e-commerce marketing, and branding. With a world-class track record as an e-commerce technology innovator, she builds long-term relationships with industry leaders, influencers, and agencies.

Kelly has spent seven years and more as a critical part of Enertech Search Partners, where she developed long-term business relationships and placed many startup companies in the energy technology sector in the UK and Europe. She has since expanded her scope to include placements in the US, Australia, and Germany.

Kelly's interest in business development and market intelligence saw her found Solnet LLC, a company that focused on localized startup companies across 22 U.S. states, which was eventually acquired in 2010 before relocating to London. Currently, she serves as the Senior Partner, Technical Recruiting Leader at Enertech Search Partners.

Betsy is a seasoned recruiter with proficient management roles in software and hardware technology sales and advisory with various startups. She holds a BA in English Literature from Seattle University, where she developed an interest in discussing great historical fiction novels and sharing her plans for her off-grid family home project based on smart sustainability in Ojai, CA.