**Derek Hawkins: The Intellectual Property Lawyer with a Passion for Web3 and Brand Partnerships**

Derek Hawkins is a distinguished intellectual property lawyer known for his expertise in trademark licensing, sponsorships, and brand partnerships. With a background in Business Administration and Management, Derek pursued a Doctor of Law specializing in Intellectual Property Law. His educational journey also includes executive education in Economics of Blockchain and Digital Assets, showcasing his commitment to staying at the forefront of cutting-edge technologies.

Having served as Corporate Counsel specializing in IP at Salesforce and previously at Amazon, Derek brings a wealth of experience to the table. His entrepreneurial spirit led him to found YouFirm and Hawkins IP, showcasing his ability to navigate both corporate and startup environments. Derek's tenure as General Counsel at MARKABLE and Corporate Counsel - Trademarks at Harley-Davidson Motor Company further solidifies his reputation as a legal expert within the realm of intellectual property and brand management.

Beyond his legal career, Derek delved into writing as a contributor for The Daily Reporter, honing his ability to communicate complex legal concepts effectively. His diverse background also includes international experience, having studied International Economics & Business Transactions at Justus-Liebig-Universität Giessen.

Currently, Derek is immersing himself in the world of Web3, DAOs, Blockchain, and NFTs, exploring how these innovations impact intellectual property rights for creators and brands. As a father, husband, and sneaker aficionado, Derek brings a unique perspective to his work, blending personal passions with professional excellence.

With a blend of legal acumen, entrepreneurial spirit, and a keen interest in emerging technologies, Derek Hawkins stands at the intersection of law, innovation, and brand strategy, poised to drive cutting-edge solutions for his clients.