Lana Bdeir is a renowned international brand strategy and communication consultant with a strong emphasis on digital marketing and a track record as a successful intrapreneur and visionary agency leader. Founding and leading One Round Square, she specializes in empowering startups and midsize companies to define and refine their brand messages. With a unique blend of Design Thinking methodologies, Lana navigates the realms of creativity, business, and client relationships with finesse, having cultivated immense experience in the Middle Eastern and international markets.