Deborah Noller is an entrepreneur, CEO, and co-founder of Switch Automation, a company focused on implementing digital transformation in the real estate industry. With a Bachelor of Commerce degree in Accounting and Computer Science from James Cook University, Noller is a seasoned professional in the field of smart buildings. Her expertise and experience in this area come from a variety of career moves, including her work as a Web Developer at E*TRADE Australia, an Alumnae at SBE Australia, an Unreasonable Fellowship at Unreasonable, and another Alumnus at Alchemist Accelerator.

Noller is passionate about leveraging technology to address critical societal issues like climate change and sustainability. She believes that the current trend of digitizing old industries creates new job opportunities, and smart buildings are one of the industries that are at the forefront of this digital revolution.

As a thought-leader in the field, Noller believes that companies in the real estate industry should embrace operational data as a corporate asset. This has the potential to create new business models that drive efficiency, transparency, and growth. For Gen Y, Z, and beyond, this presents an opportunity to leverage technical and digital skills to launch high-growth, lucrative, and forward-facing careers.