Tara Carncross is an accomplished executive in the market research and insights industry. She holds a Bachelor of Science degree in Marketing and Advertising from the University of Dayton and a Master of Business Administration in International Business and Marketing from Wright State University. With over 20 years of experience, Tara has risen through the ranks at GfK and Ipsos, holding several executive positions in her career. As Executive Vice President at Ipsos, she is responsible for the user experience in North America and has a strong background in qualitative research and ethnography. Tara's expertise encompasses market opportunity innovation, global insights, and syndicated research. She has a proven track record of leading diverse and cross-functional teams while driving business growth. With her extensive experience and impressive qualifications, Tara is a valuable asset to any organization.