João Bettencourt Bacelar is a seasoned creative with expertise in art direction, graphic design, motion graphics, illustration, photography, and video production. He studied graphic design at IADE - Creative University and completed his Ensino Basico at Colégio Moderno and Liceu Pedro Nunes. He has worked in various roles such as Art Director Senior at Ogilvy & Mather, Euro RSCG, and BBDO, among others. He has won awards for his work in fashion editorial photography and advertising. His professional experience includes working for Everything Is New, SIC CARAS - Comentador no Programa Passadeira Vermelha, and being a Professor Convidado at Universidade de Évora. Currently, he is the Deputy Chief Executive Officer at João Bacelar Biscates, and his professional interests include vegetarianism and plant care.