Brad Mastrine is a highly experienced and qualified digital marketer with over 20 years of success driving revenue and innovation across email and digital channels. He has in-depth knowledge of strategic planning, campaign execution, and analytics for lifecycle marketing and channel metrics. Brad's passion for effective and sophisticated data-driven marketing programs, including lead generation, lead nurturing, content marketing, demand generation, and tracking all activities that impact the sales pipeline, has led companies like Merkle and Epsilon to trust him with their marketing strategies. He has proven success in developing talent and leading teams. With certifications in Pragmatic Marketing, Eloqua B2B Master, MECLABS Institute Landing Page Optimization, MECLABS Institute Email Messaging, Marketing Profs Demand/Lead Generation, and DMA Certified Marketing Professional, Brad has become a skilled marketer with specialties in marketing strategy, demand generation, lead nurturing, product marketing, team leadership, email marketing, lead management, and marketing automation.