University of St Andrews

George Watson's College

Freelance writer & Editor at Catalyst, CIM/LID Publishing

Safe to say I do a lot of writing. Main sectors include Marketing, Insurance, Martech, Fintech, Insuretech and many other B2B avenues. (I do a bit of broadcasting too...)Editor of Catalyst (see the role below!) Freelance journalist for national, consumer and trade press including: The Times; Marketing Week; Econsultancy; The Scotsman; Red Magazine; Practical Parenting. Ghostwriter for companies in the martech; fintech; insuretech and other tech spaces as well as branding and marketing consultancies. Covering op eds in national and international press, digital and print as well as mainstream media. Analyst and author for: Econsultancy;  Reuters EventsContent provided for: Sticky Content; Redwood Publishing; The River Group; Google (as in the company, not just turning up in the search engine)...and many moreBooks: Author of Mum Stuff and The Mumpreneur Diaries. Ghostwriter for authors published by Capstone/Wiley and The Economist. Broadcasting/Moderating: participate in podcasts, moderate webinars, talk nonsense occasionally on the BBC.I drink a lot of tea.

Freelance

Journalist, Author, Analyst, Copywriter and Ghost...writer

Editing the Chartered Institute of Marketing (CIM)'s quarterly magazine Catalyst - exploring the world of marketing and helping members stay informed and get inspired. We delve into current issues within the profession and the transformation that marketing is currently undertaking. Sharing insight from key industry leaders and the wider marketing profession to urge you to think differently.

LID Publishing

Editor

An additional role to freelancing, I support the in-house team at Econsultancy to develop and deliver business intelligence on digital technologies and marketing disciplines. I join the team in presenting findings at leading industryevents including the Festival of Marketing, Digital Cream and MME as well as facilitating round table debates.

Econsultancy

Freelance Consultant and Writer

Wrote articles on all aspects of branding and marketing for an international audience. One day writing about Baltika beer in Moscow, the next MTV Africa via the launch for Unilever of pink Domestos. I actually asked Keith Weed if the bleach was pink. Commissioned copy, edited, hosted round tables, drank a lot of tea.

Centaur Media Plc

Associate Editor, Brand Strategy

PR Account Director for blue chip clients such as JVC and Dyson as well as entertainment brands including Capital FM and the MOBO Awards.Many late nights spent faxing press releases about Psion handheld computers - there was a world before Apple.Coolio pinched my bum and Roni Size got locked out of his own after party. I drank a lot of tea.