Lori Sobel

Lori Sobel, the Managing Director and Global Head of Business at YouTube BrandConnect, is a seasoned professional with over 16 years of experience at Google.

At YouTube BrandConnect, Lori leads the global business strategy, operations, and revenue generation, focusing on connecting brands with creators for impactful branded content campaigns.

Throughout her tenure at Google, Lori has held various leadership roles, including Managing Director of Technology, Managing Director of Retail, and Founding Member of Google Business Solutions, where she demonstrated a strong track record of building and leading successful global organizations.

Lori's expertise extends to influencer marketing, where she leverages insights, measurement, and industry knowledge to facilitate seamless connections between brands, creators, and fans on YouTube BrandConnect.

In addition to her professional commitments, Lori sits on Advisory Boards for Goldman Sachs and Global Citizen, contributing her expertise in marketing, tech, and digital strategies.

Lori holds a Bachelor's degree in Advertising from Syracuse University's S.I. Newhouse School of Communications.

She is a proud parent of three children and shares her life with her husband, Scott.