Lisa Carmichael is a seasoned professional with extensive experience in branding, business development, online and offline marketing, social media, strategic planning, acquisition integration, photography, project management, procurement, cost savings measures, contract negotiations, internet services, tradeshows, public relations, events, fresh floral, and weddings. With a Bachelor of Science in Political Science and Government from Towson University, she has held various senior leadership roles across different industries, including her current role as Vice President at 1-800-Flowers.com. She oversees an annual budget of over $2mm and is responsible for several key functions, including marketing and product development, strategic planning, media, and industry relations, communications, publications, and education. She is credited with the successful launch and management of the Floriology Institute and Floriology Institute Online, the relaunch of the Local Artisan florist program, and the re-launch of the wholesale procurement website that expanded product categories and sales by 200 percent in three years. Her exceptional skills in cost management, contract negotiations, and acquisition integration created significant value for the company. Carmichael is known for her leadership, vision, and grit, which has helped her maintain a consistent year-over-year growth rate of 20 percent and generate an annual revenue of $75mm with a 30 percent Enterprise EBITDA contribution.