Alexandra Massa is a skilled marketing professional with a wealth of experience in brand and product management. With a Bachelor of Commerce in Marketing from Concordia University, Alexandra has a diverse background, having worked on marketing strategy and plan implementation for luxury brands, such as Birks branded jewellery and gifts and imported perfumes, as well as food industry brands like Lactantia, Beatrice, and Nestle. Her expertise includes new product development and launches, consumer marketing, as well as national and regional campaign management utilizing a multifaceted team approach. Alexandra has worked as a Marketing Manager for Group RMC, as well as a Board Member for Infusion Baroque, an Early Music Chamber Ensemble. She has also worked as a Marketing Professional at Marketing Plan Stages, and in Product Management at both Parmalat Canada and Leader Sports Products Inc.