Sean Duffy is a seasoned international marketing strategist with over 30 years of experience in building strong brands across borders. He is the founder and CEO of Duffy Agency, working exclusively on international assignments for the past two and a half decades. Duffy's creative and strategic background in copywriting and creative directing has given him a unique perspective to provide actionable and operational recommendations to his clients.

Duffy's passion for unearthing key consumer insights and local market opportunities has led him and his team to design growth strategies for diverse companies in over 30 countries, including global brands such as IKEA, Pepsico, Pfizer, and United Nations World Food Program. As a frequent speaker on strategic marketing and brand development, Duffy draws on his extensive experience in the industry, sharing his expertise with professionals worldwide.

When he's not helming Duffy Agency, Duffy is an Adjunct Professor in International Strategic Marketing at Lund University School of Economics & Management in Sweden. He is also a mentor in the Masters Program in Entrepreneurship at Lund University, and runs corporate courses to help companies develop and enhance their strategic marketing skills. Duffy has also served on the board of the Aquaculture Coalition in Washington DC, and as the European governor of TAAN Worldwide. He divides his time between Malmö, Sweden, and Boston, Massachusetts, where Duffy Agency has its offices.