Jakob Gerzen is a data-driven professional with a wealth of experience in optimizing the performance of online shops and email marketing campaigns. After studying Diplom, Wirtschaftsmathematik at Universität Leipzig, he went on to work for several notable organizations in various roles, including Lead Business Analyst at Amway and Founder/CEO of 7ANALYSE.

Jakob specializes in boosting sales and customer retention with innovative email automation techniques and analytical approaches to business decision-making. He has also worked in product management for sports digital at Sky Deutschland GmbH and operatives website management for topbonus Ltd. (airberlin/etihad Airways).

As a consultant at his own firm, Jakob Gerzen Consulting, he helps clients to achieve their business goals by leveraging data to optimize their online presence. Throughout his career, Jakob has demonstrated a dedication to using data to drive business performance and is committed to staying abreast of the latest technological innovations and trends in the industry.