James Caskey is a seasoned marketing professional with a passion for the decentralized economy. He obtained a Bachelor's degree in Communications and Journalism from Charles Sturt University and studied marketing at General Assembly. Caskey began his career as an Assistant Producer and Online Manager at Grainger Films before joining Studiosity as a Community and Customer Service Specialist. He then moved to Three Crowns Media Group (3CMG) where he served as a Digital Marketing Manager before joining Red Bull as a Digital Communications Specialist. He later became the Digital Marketing Manager for Sports, TV, and Film at Red Bull Media House and subsequently served as the Senior Manager of Activation and Communications at Red Bull. He was also the Head of Marketing and Communications at Ivy before being appointed the Head of Performance Engagement and later, the Head of Global Brand Partnerships at Philp Morris International's IQOS division. James Caskey is an exceptional storyteller, and his vast marketing expertise has seen him excel at creating successful brand partnerships and marketing campaigns.