University of Kent

Regional Program Manager, Lead - EMEA at Kognitiv Corp

London, London, United Kingdom

As Regional Program Manager, I oversee all EMEA clients, managing a team based in the UAE to deliver continued technical excellence across our SaaS products. Our focus is to drive continued program-based client success in the Loyalty Sector, with shared global knowledge to expand and enhance at a world wide scale. ●	I am lead technical expert on our platform for our EMEA clients – The involves representing internally our customers needs and requirements from a technical enhancement position, whilst managing backlog product development outwardly to our clients. As the liaison between product team and client, I have exceptional problem-solving skills and the ability to translate complex technical solutions to non-technical customers – And vice-versa, translating client requests into actionable product enhancement requests. ●	With several clients in our region, I have experience resourcing my team to efficiently manage all our customers across Europe & the Middle East, taking into consideration a global operating footprint within our business. This involves working alongside finance directors and client teams to understand scope, effort and headcount required for client accounts and projects.  ●	I work alongside Data, Analytics and Campaign teams to utilize our trademarked methodologies to define success, drive growth and continue to deliver against agreed KPIs. This includes offering strategy to further evolve client services and ultimately increase revenue and engagement.

Kognitiv Corporation

REGIONAL PROGRAM MANAGER, LEAD - EMEA

My Account Manager role has been elevated to a global role, with a focus on driving technical performance through our SaaS Platform, ensuring client and customer satisfaction, whilst working across a diverse product eco-system. Key parts of my role include being main point of contact for the global client, plus all other agencies with whom we work. ●	I am responsible for all billing across this client, including budgeting, resource allocation and forecasting within our business. I act as main liaison for any finance queries both internally and for the client. This includes full responsibility for any amendments to existing SOWs and contracts. ●	I act as operational lead, coordinating regional teams across 3 territories, managing programs in 7 markets. This includes leading and delivering any technical solutions, roadmap enhancements that may be relevant to our client, plus any required changes for UAT, in either Prod or QA environments. I attend all-agency sync meetings as the representative of our company.●	Supporting our regional teams, I assist in adhoc project delivery on a local and global scale. For these projects, I continue to offer operational support and ensure these are delivered, documented based on changes to existing infrastructure and communicated across the business.

Aimia Inc

GLOBAL ACCOUNT MANAGER

AIMIA is a data-driven marketing and loyalty analytics company, providing clients with the customer insights they need to make smarter business decisions, building relevant & rewarding, long-term relationships. In my role as Account Manager, I worked daily with the UK and Germany Pampers Markets to manage their loyalty rewards program, Pampers Club.●	Working closely with the local market Brand Managers to support their retail activations in app, through quarterly planned communications to reward consumers with bonus point promotions, based on retail & purchasing insight. ●	Providing analytics reporting on consumer activity within the app, that supports program management and reward catalogue development to further build the Pampers Club app active member base; increasing retention & continuing to build acquisition. ●	Wider program management, working at a local and global level, managing various agencies and teams to ensure the app and program function effectively, to solution any technical discrepancies and align all stakeholders on status and timelines.

ACCOUNT MANAGER

DAZN is an OTT Sports Broadcaster, competing with Linear viewing channels and other OTT products. As Global CMM, I oversaw global campaigns and promo creation across 3 territories; DACH, Japan and Canada, including any new business areas requiring support.  ●	Working closely with all local market teams, I sourced footage & content to be used in promos and marketing assets across digital, social, owned/paid media. I briefed and delivered assets across a wide range of platforms; TV, Digital, Social, OOH. ●	Ownership of the forward planning makelist, I worked closely with our agencies to ensure resource is booked in order to complete our makelist through busy sport seasons and launches. Working alongside local teams, we planned our forward strategy to highlight our key moments in the sporting season. ●	Coordinating ad-hoc projects for the Marketing & Operations Director across Global audiences and teams to ensure all stakeholders were kept up-to-date with all activity, timings and costs. This included strategic programming, implementing processes and supporting in building an integrated, global marketing team for a young business.

DAZN

CONTENT MARKETING MANAGER

My role as Account Manager at Superimpose Studio meant I controlled all contact between agency and client. I oversaw in-house development across strategy and creative, in-turn managing all staff times and schedules in-house as well as working closely with the agency producer to successfully produce fashion shoots within budget and timelines.  ●	Managing the relationship with our strategic development & creative team, producing fashion shoots for clients that lived across ATL/BTL media campaigns, including digital and retail. ●	Overseeing all budgets and creative approvals for all clients and accounts, to ensure we remained on budget for asset delivery. ●	Managing all pre and post-production timelines to guarantee assets were delivered on time, whilst overseeing any changes during the timeline. This included managing all staff time, including Creative Directors and Freelancers.

Superimpose Studio

My role at BBC News was to act as Account Manager on the marketing team, working closely with creative services to deliver marketing campaigns across the BBC News portfolio. This covered all Politics, Current Affairs and Regional programs, including Radio 4 and Radio 5. ●	Managing the relationship with our in-house creative team, producing TV, Radio and digital content, which lived across the BBC network, promoting the BBC’s world class editorial programming. ●	Acting as account manager, working with the BBC production teams and creative services, in order to organize the capturing of footage, as well as access to talent and set locations, to ensure delivery of best in class creative across the BBC portfolio.●	Working closely with editorial stakeholders, as well as compliance teams, in order to ensure all content adhered to the BBC’s editorial standards and the BBC Trust. This role was vitally important during the EU Referendum, as the BBC had to remain fully impartial.

BBC News

NEWS MARKETING

My role in the brand team was to effectively plan, build and manage TTL campaigns across insight based brand strategies. I managed the agency relationship in order to brief, plan and build owned and paid marketing campaigns.  Internal and external stakeholder management allowed me to work closely with legal, creative teams and insight, to utilize assets and knowledge to ensure best in class campaigns. ●	Developed a TTL brand campaign for the largest annual promotion, expanding the digital offering for this 26 year old campaign. Digital targets exceeded by 60% and sales targets up 12% yoy on campaign launch, whilst remaining under budget.●	Managed a partnership to bring world class content to readers during a strategic campaign which saw increase in circulation uplift and increase in affinity to the brand, measured through our Brand Tracker and digital targets.●	Implemented TTL brand campaign within 10 days, to advertise a week of promotional content; Campaign included TV, OOH, Press and Digital marketing. Campaign success was measured by increase in circulation uplift and digital targets. ●	Optimized a digital promotion, working alongside external agencies and the promotional partner, to ensure digital targets were met and the TTL brand campaign was delivered, across a 3-month period. ●	Completion of the internal weekly reporting tool, which was shared with all levels of stakeholders, to ensure the business was aware of campaigns, results and all live activity.

News UK

BRAND MARKETING

Working closely with the product owners, my role was to support as the marketing function. I created and implemented TTL marketing strategies and campaigns, whilst managing budgets, timelines, as well as KPIs and targets. I was able to do this by holding a strong relationship with agencies, internal and external stakeholders. ●	Working with the creative agency, a creative refresh was conducted which saw brand engagement double, through use of owned and paid marketing tactics for Times Currency Services.●	Implemented a strategic campaign, working with insight and creative, to increase engagement and awareness, through owned media and sharing of content, during the Back To School industry peak for Times Tutorials.●	Planned, built and delivered a go-to-market campaign, coinciding with the January Diet peak, for The Sun’s New Me Diet. Utilising a TTL marketing plan, we launched within target and budget, during a heavily saturated time of the year, competing against large, established brands.

PRODUCT MARKETING EXECUTIVE ACROSS TITLES

Supporting the CMO, I worked across strategic projects, implementing global strategies across the News Corp businesses. ●	Implemented a weekly ideas sharing seminar across global News Corp companies in order allow strategies and planning ideas to be shared in an open forum.●	Planned and delivered an online HUB for News Corp employees to reach out to their counterparts across the wider News Corp business. The portal promoted employee engagement, sharing of results and learnings and the ability to move freely and explore within the wider business.

NEWS MARKETING PROJECT COORDINATOR

The day-to-day implementation of advertising onto the Sky wholly or part owned channels. We had to be aware of regulations from governing bodies when working with Sales to implement ads into the schedules. ●	Presented regularly to the wider team in order to ensure all members were made aware of changing regulations and current case studies. ●	Provided contingency plans for TV ad spots where the program had the possibility to overrun, including live sport and breaking news stories.

COMMERCIAL OPERATIONS ASSISTANT

A global youth insights agency, providing qualitative and quantitative research, insight and strategy to large companies and agencies. <a href="http://www.rubypseudo.comI">www.rubypseudo.comI</a> led a team of 6 direct reports, to plan and conduct quant and qual research when agency briefs where received. I managed the client/agency relationship, ensuring we were briefed effectively, their requirements were known and understood, and that my team could conduct the project within time and budget.●	Conducted a 6-month tour of major US cities to segment a customer base for Converse. We presented research findings back to the client at the end of the tour, having interviewed over 50 influencers across the United States and conducted over 5,000 surveys. These segments still define the Converse consumer audience across their global marketing strategies.●	Developed strategy, insight and recruitment for the adidas 2012 Olympic Campaign “Take The Stage”, which saw us work closely with adidas’ creative agency Sid Lee in developing and delivering the OOH creative campaign and supporting on production location across various shoots in London.

Ruby Pseudo Consulting

At Christopher’s, I dealt mostly with reservations and seating guests upon arrival. This meant bridging the gap between the restaurant and reception in order to make service run effortlessly. Whilst at Christopher’s, I also dealt with Events. This often required seeing through an event from initial contact with the restaurant to final payment. I also organized the restaurants events, such as Thanksgiving.

Kate Searing

Kate Searing