Nadine Samra is a seasoned digital and IT professional with over 15 years of experience in developing and delivering complex digital solutions. She has a strong passion for new technologies and trends, business process improvement, and program management. Throughout her career, she has specialized in digital strategy, VOD/OTT, operations management, team coaching, metadata, business processes, e-commerce, web, and mobile technologies. Nadine is an accomplished speaker and article writer about digital transformation and digital trends.

Nadine holds a Bachelor's degree in Computer Engineering from the American University of Sharjah. She has held senior positions in several Middle Eastern organizations, including Chief Business Officer at Zee Entertainment Enterprises Limited, where she managed digital business and product development for the Middle East and Africa. Previously, she held various executive roles, including Business Mentor at Cherie Blair Foundation for Women, Head of metadata and rights management, Corporate Project Manager, Head of PMO, and Head of digital operations, all at Middle East Broadcasting Center, and Support Engineer at Schlumberger - Technical Services. She also founded Gossip Dubai, an innovative platform for local social and entertainment news.