Qimengyu Zhou, a highly experienced marketing analytics and digital marketing professional, is making waves in the industry with her expertise in generating actionable strategies based on both qualitative and quantitative data analysis. With a Bachelor's degree in finance from the Beijing Foreign Studies University, an exchange student stint in finance at Lancaster University, and a Master's degree in Integrated Marketing Communications from Northwestern University, Zhou is highly educated and equipped to handle business challenges with ease. She is proficient in a variety of tools and techniques including SAS, R, SPSS, SQL, Tableau, Google Analytics, HTML, Excel, and PowerPoint. Zhou has worked in multiple organizations, including Cardinal Path, EveryMundo, chrisad, Burson-Marsteller, Douban, and Agriculture Bank of China. She is highly experienced in analytic techniques such as linear regression, logistic regression, regression tree, clustering, factor analysis, customer segmentation, lifetime value analysis, A/B testing, survey design, focus group, interview, ethnography, causal research, and coding. Zhou is a fantastic communicator, able to effectively communicate business strategies with her strong communication skills.