Betsy Crain is a visionary merchandising executive with over 20 years of experience in global specialty vertical, e-commerce, wholesale and department store retail. With an educational background in finance and decision sciences from Miami University, Betsy has held leadership positions in several renowned organizations. Her professional experience is diverse, covering apparel, hardlines, baby, furniture, home improvement, and lawn & garden categories. She has a proven track record of leading the creation of product assortments, processes, and businesses that drive global growth and revenue across multiple brands and channels.

Betsy's leadership skills are noteworthy. She is a strong leader, able to inspire and engage individuals and teams to achieve record results. Her focus is on identifying opportunities for growth and increasing brand loyalty by focusing on consumer needs. Betsy consistently demonstrates operational excellence, exceeding plans, and posting impressive growth in top and bottom lines. She is motivated by growing new businesses, restructuring and reinventing legacy businesses, and fostering and developing talent.

Partnering with cross-functional teams to build divisional and regional strategies that drive KPIs to grow market share, drive revenue and increase profitability is where Betsy thrives. Her specialties include driving topline revenue, profitability, and exceeding KPIs, driving explosive growth on Amazon 1st party platforms, reinventing brands and increasing brand value, acquisition and integration leadership experience (domestic and international), transformation of processes and people to maximize potential and streamline efficiencies, leadership development and partnership, product development, negotiation and vendor management, licensee and franchisee management, launching new retail concepts, omnichannel strategy and operations, startup consulting, and advising.