Adam Graham is the Founder and Director of Gray Matters, a company that mentors and empowers businesses to improve their sales strategy and attract new clients. With a focus on changing the perception of sales, Adam has become a leading figure in B2B sales growth strategy. He studied Business, Management, Marketing, and Related Support Services at Queen Elizabeth's Boys School, and went on to study Visual Communications and Marketing at University of Leeds. Adam has held several positions in community leadership, new business development, and marketing, working with companies such as Isobar, Vizeum UK, and RAPP. He was also an Expert Advisor at the Design Business Association and the Community Lead at BD Matters. Adam's passion lies in building long-lasting growth strategies for B2B businesses of all sizes and he believes that everyone can learn to love sales.