CORNELL UNIVERSITY, Johnson Graduate School of Management

Oxford University

Stuyvesant HS

Wellesley College

Developer Marketing Lead at Diem Association

Sandra Persing is the VP of Product, Developer, and Ecosystem Marketing at Circle Internet Financial, a leading digital financial services firm building the most trusted treasury and payments infrastructure for the Internet, including the fastest-growing dollar digital currency, USDC. Sandra is building a multidisciplinary team responsible for building global awareness, affinity, and scale on the Circle platform, supporting existing and future USDC developers and alliances, including exchanges and wallet partnerships, blockchain integrations, multi-chain programs, and credit card network partnerships. Reach out in DM to find out more.

Circle

Vice President, Product, Developer and Ecosystem Marketing

DevRel Summit is a yearly professional development day to showcase the best practices for industry leaders working with developer communities.

DevRel Summit was launched in Seattle 2016 as the first event for technical leaders to join together to share insights into the workings and failings in developer engagement strategies and programs. 
Summit attracted over 100 attendees and included 14 industry leaders from IBM to Open Stack to share for the first time their insights into engaging with software developers. 
We continued the Summit program in 2017 with again about 100 core attendees from Microsoft, Samsung, Slack, 9 main stage speakers, and 4 breakout sessions.

DevRel Summit Group

Co-Founder

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.

Chief

Member

Creating an open-source, interconnected ecosystem to educate, engage, and grow the community of developers building on Stellar.
Working with blockchain and fintech-focused engineers to build an inclusive financial system of the future, today.
Generating great documentation and marketing content to help anyone looking to learn and build on Stellar.

Stellar Development Foundation

Developer Relations Lead

Drive market positioning and build foundational marketing channels for outreach and adoption in a rapidly changing marketplace. Create marketing strategy to engage and inspire developers to build solutions to bring a simple global payment system and financial infrastructure.

* Educate developers on Blockchain technology, acquire and influence conversations around Diem's offerings, drawing on media expertise and developer relationships. 
* Direct both owned channels and earned coverage, including email, social media, third-party developer channels, etc., to craft streamlined, cohesive messaging. 
* Produce developer-focused events and a best-in-class industry summit.

Diem Association

Developer Marketing Lead

Managed cross functional teams and worked with premier vendors that organize and create online and onsite experiences that promote Mozilla’s open source programs and web technologies to 18+ million developers worldwide. 

Three branded developer conferences produced under my leadership.

Produced 57+ Roadshows to help our engineering and marketing teams better understand the needs of our global developer communities.

Produced and invested in ~100 front end, games and open source focused events that increased developer engagement by 25% (from baseline of approximately 12%)

Built engagement roadmap of Mozilla products and technologies with Creators through targeted events and content production

Produced and launched the first developer website at Mozilla

Mozilla

Global Strategist, Developer Relations 

Women Who Code is a global non-profit dedicated to inspiring women to excel in technology careers.

Within the past 4 years, I helped grow the Seattle community grow from 300 members to over 3K members, to date (and still growing)
I produced two consecutive CONNECT women in tech careers conference for over 1200 attendees that now continues annually as the flagship developer conference in San Francisco for 100K developers
I now lead as a member of the Advisory Board to help over 70 regional chapters scale their annual developer programs to exceed over 1,700 events throughout their communities.

Women Who Code

Advisory Board Member

Blueprint Fit designs and manages onsite instructor-led wellness programs for employees. We help people jump the first hurdle of finding that wellness program that works for their culture and company and lead them successfully to achieve their goal. 

As Founder and CEO, I brought in 3 dedicated core team members, including our lead engineer, plus two additional engineering contributors to build and maintain the application base. 
In 2016, we closed Blueprint Fit due to challenges in obtaining funding to scale the business more quickly to outpace competition. 

Traction: Bootstrapped startup with 10 paid programs launched to date; Launched native mobile app for employees 
Strategy: First to develop close partnerships with insurance brokers to have wellness programs as part of the Employee benefits package; Hired 6 total contract regional sales reps in Seattle, SF, Los Angeles along with program teachers.
Technology: Proprietary Employee Check-In App (1st Place for Best GoTo Market at the January 2013 AT&T Hackathon); Client facing Wellness Studio Platform Management System

Blueprint Fit

Founder, CEO

I started working with the Mandarin Oriental Hotel group, a luxury hospitality leader, in NYC first with the marketing team to learn how to delivery value and anticipate needs for discerning guests. As a manager at the Hong Kong property, I designed and implemented wellness membership programs to for select 120 clientele. 

The program included managing Hong Kong's most renowned Ashtanga Yoga studio, hiring top certified Mysore teachers. My daily responsibilities also included managing an elaborate team of wellness professionals and celebrity guest teachers to operate an exclusive Pilates studio and fitness center to create a holistic and experiential program for our members.

The Landmark Mandarin Oriental Hotel, The Oriental Spa

Marketing Manager, Wellness and Membership

•	Responsible for $11MM in content media sales in the UK, Australia, New Zealand, South Africa, South Korea, and Japan
•	Objective: Increase year on year sales in the UK and territories by 11-15% within 12 months; establish new licensing contracts in Asia; identify and implement a 3 week lead time go-to-market sales strategy for best-seller titles in Australia 
•	Target: Reach $8-$10MM in sales revenue for the fiscal year; achieved $10MM   
•	Directly managed a 30 member UK sales team operated under PGUK division to increase sales; supervised contracted reps in Japan and Ireland to effectively address direct sales needs; established exclusive partnerships in Korea to create customized ESL audio/visual products  
•	Launched the first seasonal children’s book publishing schedule for Ragged Bears UK, a subsidiary of  PGUK
•	Identified and targeted the Korean English education market as key revenue channel; developed and sold over 60 customized audio book package titles to major local distributors
•	Replicated the English as Second Language media education package business model by partnering with publishers and distributors in Japan
•	Developed a local print on demand program in Australia to increase product availability