Carmel Zein is an accomplished Retail Strategist with extensive experience in marketing, event and brand strategy. With a Bachelor's degree in Communications and Media from the University of Western Sydney and an MBA Executive in Technology from UNSW Australia, Carmel is a skilled professional with a passion for building relationships, learning about market segments and delivering relevant information in an engaging manner.

Carmel's expertise lies in eCommerce, customer experience and retail, and she has worked with well-known organizations such as Emarsys, Frontliners Australia, eWave Commerce, Reed Exhibitions and many more. She has held various roles as Brand Marketing Manager, Head of Content & Production, Program Director, Program Manager, Production Manager, Senior Conference Producer, and Cinematographer/Editor. Carmel's success can be attributed to her people skills, partnership building, and ability to work with key stakeholders to maximize business growth.

In addition to her professional background, Carmel has also founded Amina Rose, a project aimed at empowering women by providing them with education and vocational training. She is a skilled communicator and a strong advocate for utilizing traditional and new marketing methods to generate leads and increase brand awareness while creating experiences that delight customers.