Giuseppe Mayer is a highly experienced digital executive with over 20 years of success at the top of major communication holding groups. Having worked with renowned companies such as Wpp, Publicis, Dentsu, and Gruppo Armando Testa, he has consistently delivered profitable growth and nurtured talents throughout his career.

In 2012, Giuseppe co-founded Ambito5, the first Social Business Agency, where he led operations and business development. Under his leadership, the agency grew to include over 50 talented professionals based in Milan. Following the acquisition of Ambito5 by Publicis Groupe in July 2014, Giuseppe seamlessly guided the integration process.

Driven by his passion for digital, innovation, and people development, Giuseppe founded Antifragile in 2016. Antifragile is a digital consulting shop focusing on training for executives and investing in companies working on transformative technologies such as fin-tech, artificial intelligence, and digital wellbeing. Notable clients of Antifragile include Vodafone, Siemens, Intesa San Paolo, and Fastweb.

Giuseppe's expertise lies in digital business, customer experience, digital transformation, business model innovation, design thinking, and leading change. He is also well-versed in general management, with experience in P&L management, strategy, planning, and operations.

In addition to his professional achievements, Giuseppe is a published author, having written several books on topics such as digital transformation and branding. His publications include "Dallo Spot Al Post," "Trasformazione Digitale," "Branding By Design," and "Brand Stylist."

Giuseppe's notable affiliations include serving on the Board of Directors for DOOM Entertainment, IQUII, and Crispy Bacon, among others. He is also a Managing Partner at Antifragile and a former Chief Innovation Officer at Armando Testa and GreyUnited.

With a strong educational background, Giuseppe holds an Executive Program in Strategy & Organization from Stanford University Graduate School of Business and an MBA in Business Administration from SDA Bocconi. He also studied Communications and Marketing at Sapienza Università di Roma.

Overall, Giuseppe Mayer is a seasoned digital leader known for his expertise in driving business sustainability, empowering people and society, and staying at the forefront of industry trends. His exceptional track record, strong interpersonal skills, and extensive knowledge of the Italian and European digital media market make him a highly sought-after professional.

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