Bala Subbaiah is a seasoned User Centred Design & research professional with more than six years of experience in various industries, including Content Monetisation, Ad platforms, aerospace, banking, Ministry of Defence, Law enforcement, Coroners service, insurance, commodity, energy aggregation & media. With over a decade of experience as a visual designer, he has honed his skills in Interaction design, Information Architecture, Usability & User testing, and User Interface design. Bala has studied Web Development and Software Engineering and holds a Bachelor of Science degree in Mathematics from the University of Madras.

Bala has a proven track record of leading product designs, creating user-centric design strategies, and improving customer experience. He has worked in multiple organizations, including Trinity Mirror Plc, Schibsted Media Group, and Tillr, as a Lead Product Designer, User Experience Designer, and Customer Experience and User Experience Lead, respectively. In addition, he founded Monetyze and Quickr, where he worked on monetization and user experience for web and mobile applications in startups.

Bala is skilled in designing content monetization and ad platforms, implementing audience targeting and insights, self-serve ads, and ads reporting. He is an expert in SaaS and has worked on various projects in aerospace, banking, Ministry of Defence, Law enforcement, Coroners service, insurance, commodity, and energy aggregation.