Adeel Murtaza

Adeel Murtaza is a highly experienced digital transformation specialist with over 18 years of expertise within the E-Commerce domain. He has worked with some of the most prominent names in the consumer packaged goods industry, including Unilever and Louis Vuitton Moet Hennessy (LVMH). Adeel's professional journey started after completing his executive masters in Technology Management from Columbia University in the City of New York. He currently serves as Head of E-commerce Technology - Food Service Direct at Unilever. His primary task here is to provide leadership for E-commerce platform solutions that enable faster, profitable, and scalable growth for the company. Previously, he founded shareVentures - a platform that empowers early-stage startups and guides them towards scalability and growth.

Adeel is an accomplished IT consulting professional with immense hands-on experience in software engineering and web and digital solutions. Before joining Unilever, he held prominent positions at LVMH and Integra LifeSciences. In his current role, he works on various technological solutions for food service direct, including the integration of digital platforms, payment processing systems, and e-commerce storefronts. Adeel's professional interests revolve around digital transformation, E-commerce domain, IT consulting, and software engineering. He is an Assistant Director IT (Software) at Pakistan Air Force, where he nurtured his expertise as a team lead for Wealth Management in Merril Lynch. Adeel is an alumnus of UAAR, where he completed his Masters in Information Technology with a specialization in Software Engineering.