Heather Arntson is an accomplished marketing and communications professional with extensive experience in media and digital strategy, consumer research, account planning, and retail marketing. She holds a BA in Journalism, Advertising, Communication Studies, and Media as well as an MA in Strategic Communication, both from the University of Minnesota. Heather has worked in a variety of roles, including Senior Shopper Marketing Manager at Chobani, Marketing Communications Manager and Marketing Strategist at Post Consumer Brands and MOM Brands (Malt-O-Meal), respectively, and Senior Digital Marketing Planner at General Mills. She has also worked in research and planning at award-winning agencies such as Carmichael Lynch and Fallon, adding to her already impressive skill set as a media planner, brand sociologist, and connection planner.