Lee Linthicum is a seasoned market intelligence professional with over a decade of experience in providing strategic insights in the global FMCG industry. Lee’s extensive knowledge of category and retailing trends helps her to generate comprehensive qualitative and quantitative research reports. She has delivered speeches at major FMCG conferences worldwide and made appearances on leading global media platforms where she shared insights on market trends and developments. Lee holds a Bachelor's Degree in Economics from the University of Chicago and studied at the London School of Economics. Lee’s professional experiences include Director of Product Innovation, former Head of New Products, Futures and Insights Manager, and Custom Research Director at Euromonitor International, and Global Head of Food Research and Country Research Manager at Euromonitor International. In addition, she was a former Global Project Manager at Euromonitor International and a Research Analyst.

As a market research expert, Lee’s specialties extend to business intelligence, strategic consulting, public speaking, and market research. She remains a regular speaker at the Food Ingredients Europe, Health Ingredients Europe, Global Food Technology and Innovation Forum, Gulfood, Global Petfood Forum, and Global PET Forum events. Lee's insights are often quoted in leading publications worldwide including the Financial Times, Wall Street Journal, and Reuters.