Minneapolis College of Art and Design

Product Designer, Entrepreneur - UX, AI, IoT & Blockchain

Brex

Staff Product Designer

Senior Product Designer

Principal Product Designer for the Datasite platform

- Lead UX overseeing the API & Integrations in addition to our award winning AI efforts
- Researching blockchain, NFT and decentralized ID integrations into the platform.
- Designing solutions that incorporate 3rd party apps into the Datasite platform.
- Created a rapid design thinking & systems thinking framework to accelerate discovery efforts.
- Rethinking old systems and designing for newer Web 3.0 technologies and systems.
- Mentoring over 20 other designers across 28 squads.

Datasite

Principal Product Designer - API & Integrations

- Lead UX overseeing the Smart Tools and AI & Machine Learning squads
- Mentor and assist designers across all other squads with Design Thinking and utilizing AI.
- Working on every aspect of the platform, from Document storage to mobile.
- Chapter head of the Blockchain Guild
- Leading/supporting the efforts to build a Design Language System (DLS)

Principal Product Designer - AI & Machine Learning

Lead Product Designer for Merrill's Question and Answer collaboration tool for their DatasiteOne Platform. Worked on all aspects of the platform and mentored other designers across the company.

Principal Product Designer - Q&A Collaboration

Firelyte is helping to design the next generation of the internet (Web 3.0) through Design Thinking and focusing on the user as new peer-to-peer technologies are introduced in the FinTech space. These new disruptive and decentralized technologies (Blockchain, IoT, and AI) require new strategies and user interactions. Firelyte helps to advise on how corporations can adapt for the future.

Firelyte

Product Design Strategist, Advisor & Investor

Originally a consultant, then hired on as an employee to lead the efforts to modernize Merrill's T&C product line, help develop the UX practice and mentor junior designers.

Merrill Corporation rebranded to "Datasite" on March 24, 2020.

Product Design Consultant - Transactions & Compliance

Product designer and user experience architect for the Umbrella Gaming, a distributed Q&A platform for gamers and game-industry professionals. I was responsible for redesigning and rethinking the existing UX so it was easier for gamers to use the system. Also responsible for some UI Design, and Front-end Development for the start-up.

Umbrella Gaming

Product Designer & UX Consultant

Was the main UX Architect for the Marvin Windows Family of Brands website redesign. This project included merging Marvin Windows, Integrity Windows and Infinity Windows into a single, unified website. 

Also helped Martin Williams with work on the Timberwolves campaign and also on several Syngenta agricultural website projects.

Martin Williams

Lead the UX/UI efforts on a complete design overhaul of a key sales division project that set the direction for the next 5 years for the division.

Designed the complete user experience for multiple logistics / supply chain capital projects that have resulted in millions of dollars in savings for the company.

Currently a preferred UX/UI vendor for General Mills.

General Mills

Product Designer & UX Vendor/Consultant

On-site consultant and Senior Web Specialist for Medtronic’s Global Interactive Marketing Group. Helped to lead front-end development, design and user experience efforts for dozens of Medtronic’s websites and web applications. Designed and helped develop the Medtronic App Store that was featured on Apple.com. Also responsible for helping to streamline mobility and accessibility efforts, integrating modern responsive design techniques and assisting in the development of the Oracle content management system that Medtronic uses on it's more advanced sites.

Medtronic

Interaction Designer/UX & Front-end Development Consultant

Co-Founder & Partner at a consulting company for enterprise level corporations to small businesses. Services include website design & development, marketing & strategy, user experience and information architecture. Clients include Select Comfort, Best Buy, US Bank, Medtronic, Creatis and many others.

Spectrious

Co-Founder & Principal Product Designer

Department head of the Interactive Division at the 13th largest advertising agency in the Twin Cities. Managed a group of interactive professionals and was responsible for the design &amp; development of all the agency Web sites, Web applications, eBlast Newsletters and internet advertising.  

Clients included 14 divisions of 3M, Toro, Anderson Windows, American Craftsman, Field Logic, Cuddeback Digital, Wagner SprayTECH, Birchwood Casey, Hayward Pools among many others.

Scales Advertising

Interactive Director

As the UX Director, my responsibilities were to integrate clients business requirements into design strategies, interaction, and visual solutions. This consists of project management, face-to-face client interaction, hands-on design, development and implementation of strategic web based solutions as well as leading &amp; mentoring other designers and developers through the user experience process. Promoted to Interactive Director in September of 2009.

User Experience Director

- Primary client contact for all UI and design work. Set creative direction, managed all creative assets and resources.
- Creative lead for clients - manage other designers on projects, develop user interfaces, designs, mockups, wireframes, assist with creating project plans, estimate creative project cost, write and present proposals to clients.
- Play multiple roles depending on project requirements - art director, information architect, print designer, web designer, usability specialist, marketing consultant, business analyst and front-end developer.

TEAM Informatics

UX/UI Director

Javelin Solutions (now Perficient)

Interactive Designer

Ulysses netSolutions

Senior Designer

M.R. Danielson Advertising Associates

Webmaster

Lead Programmer &amp; front-end developer on multiple health information websites which included North Memorial Medical Center, the Mayo Clinic, and onhealth.com (now a part of WebMD).

IVI Publishing

Lead Programmer

Firelyte specializes in strategy, full-stack design and user research with the goal of simplifying and delighting my client's customers.  Clients include General Mills, Medtronic, Merrill Corporation, Martin Williams Advertising, US Bank, University of Minnesota, Bezzotech, Arbonne, among others.

Areas of expertise include: Website design & web applications UI, Mobile platforms, blockchain platforms, CMS systems and data management, logistics and data management interfaces and other highly complex design issues across all industries.

Jon Roberts