Husni Khuffash, a highly experienced international business development leader in the ICT and Digital Transformation field, has achieved great success in top-tier technologies and IoT companies across the Middle East region. With a strong track record of sales excellence, he has contributed to companies such as Google, Microsoft, Maktoob/Yahoo, and Mawdoo3. At EY, he is the Managed Services-Digital Transformation leader, where he provides a differentiated boost to client conversations across all Digital Transformation and IoT competencies, supported by deep experience in designing and commercializing managed services. Khuffash holds an Executive MBA from London Business School and a Bachelor's Degree in Law from Al Ahliyya Amman University.