James George is a seasoned strategy consultant and entrepreneur with extensive experience in M&A, IT strategy, marketing & customer strategy, and fintech. He received an education in High School at Lord Wandsworth College and earned a 2nd Class, English Literature degree from the University of Oxford. James is the Director & Co-Founder of Freshwater Partners and also serves as an investor and advisor to small businesses. His professional background includes senior management roles at Iris Concise, Concise Consultants Ltd, and Barclays Spain. Prior to that, he worked as a Project Manager at Proxicom and an Implementation Manager at Computacenter.