Conestoga College

Growth & Performance Marketing Leader & Advisor.

Toronto, Ontario, Canada

AlayaCare

Senior Manager - Website Performance and SEO

Helping companies from funded startups to major corporations get the most out of their digital marketing and analytics.

Kole McRae Consulting

Digital Consultant

I advise funded startups on their digital strategy and marketing efforts.

Loyal VC

Advisor - Digital Marketing

I run a full day intensive digital marketing course to teach students hands on marketing skills they can leverage in their transition to full time employment.

I created the curriculum and materials from scratch


Rating notes from students:

- Funny, enthusiastic, clear and efficient…”
- Passionate delivery… knowledgeable, charismatic and enthusiastic.”
- Bring him back every year”

Ryerson University

Guest Lecturer - Digital Marketing

I'm helping HiMama grow as a business and become a leader in the childcare space. Through SEO and performance strategies I plan to take them to the next level.

HiMama

SEO and Performance Manager

I provided advanced omnichannel digital strategy across all RATESDOTCA Group Ltd. brands utilizing AI (Artificial Intelligence) and ML (Machine Learning) to improve both the customer experience and the bottom line.

I led the digital transformation of key marketing, segmentation and measurement tools across the organization.

This transformation included the implementation and strategy of Adobe Audience Manager and Adobe Advertising Cloud to leverage the full power of programmatic advertising, increase lift across our properties with on-page personalization and facilitate data sharing opportunities with strategic partners.

Other changes included the implementation of the Google 360 suite of tools (Analytics 360, Campaign Manager 360, etc) to improve tracking and measurement across the organization (both online and offline) as well as the creation of various frameworks to vastly improve acquisition and customer experience.

Brands include: RATESDOTCA, Insurance Hotline, Ratespy & Intellimortgage.

RATESDOTCA Group Ltd.

Manager, Digital Strategy

Provided analytical and tactical insights into customer journeys and campaigns throughout all of Rogers properties empowering product owners to improve the customer experience across the entire Rogers suite of tools.

Rogers Communications

Strategy & Journey Design (Customer Intelligence)

Led all marketing programs including SEO, automated email marketing, conversion optimization, social media, affiliate marketing, paid search marketing such as AdWords and more that resulted in revenue lifts across all channels.

-  100% increase in year over year revenues

AquaMobile Inc.

Manager, Digital Marketing

Managed digital marketing accounts with a focus on scalability while increasing margin, revenue and ROAS for SEM, SEO, Social Media Campaigns and more.

-  Clients included major retailers, startups that were going global and more

Various Agencies

Digital Marketing Account Manager

Wrote and produced radio advertising campaigns for large and small companies by communicating
with business owners and account managers. Directed and supervised producers and voice
talent to create compelling advertising and promotional material.