Desiree Graham is a seasoned marketing and advertising professional with over 15 years of experience. She has worked both in client and agency-side capacities in the restaurant and hospitality sectors. Graham is currently the Director of Restaurant Marketing Initiatives for Cracker Barrel Old Country Store, where she is responsible for leading integrated strategies to drive brand and revenue growth.

Graham has a degree in journalism and communications from Ohio State University, and her expertise includes integrated marketing strategy, brand management, campaign planning, team leadership, research and analysis, media placement, media relations, budgeting, vendor/agency relationships, direct marketing, promotions, sponsorship messaging, CRM programming, and POS.

Prior to her role at Cracker Barrel Old Country Store, Graham held various positions in marketing and advertising management at OSI Restaurant Partners' Carrabba's and Outback Steakhouse brands, The Atlanta Hawks, The Coca-Cola Company, and Adair-Greene Healthcare Communications.

As a marketing leader, Graham's leadership style emphasizes cross-functional collaboration to establish and achieve shared creative and goal-focused visions. She is a detail-oriented professional who can assess a project from the big picture view down to factors that impact a brand's success on a local level.