Alyce Alston

Alyce Alston is a highly accomplished and sought-after Chief Executive Officer with a proven track record of turning around struggling enterprises, scaling companies, and driving revenue and profitability.

She is recognized as a thought leader in consumer products and provides expert advice on connecting customers to brands by leveraging relationships, engaging senior leaders, accelerating growth, and optimizing returns.

Currently serving as President and Chief Strategist at EyeJust, a digital wellness startup, Alyce has successfully rebranded the company, shifted to a direct-to-consumer model, and significantly increased monthly revenues.

With a background that includes positions such as President of Supernatural & Scentsible and CEO of the Dallas Entrepreneur Center, Alyce has delivered substantial financial savings and revenue increases in her previous roles.

Her career highlights include leading successful turnarounds, high-profile brand repositioning, profitable restructuring, and the implementation of innovative business models to drive growth.

Alyce Alston holds a Master of Business Administration from Pepperdine Graziadio Business School and a Bachelor of Science from Southern Methodist University, underpinning her practical experience with sound academic knowledge.

Her skill set includes stakeholder and board engagement, eCommerce and digital marketing proficiency, revenue and profit generation, market expansion, client advisory services, and expertise in financial stewardship and complex negotiations.

Connect with Alyce Alston via alycealston@gmail.com to explore collaboration and consulting opportunities in business transformation, M&A, and strategic leadership.