Director of Partnerships & Community @The Student Hotel

The Social Hub, formerly known as The Student Hotel. Building global partnered concepts that enables local connection with Gen Z & Y (millennials). Our urban hotels are hooked on neighbourhood. An authentic connection to the city, its locals and international travellers, who wheel in the vibrancy of conversation, creativity and collaboration to our lobbies and beyond. Hotels aren’t just hotels; they’re welcoming hubs and boundary blurring spaces, that bring passionate people together to work, meet, eat and conquer.

The Social Hub

Director of Partnerships & Community

Building global partnered concepts that enables local connection with Gen Z & Y (millennials). Our urban hotels are hooked on neighbourhood. An authentic connection to the city, its locals and international travellers, who wheel in the vibrancy of conversation, creativity and collaboration to our lobbies and beyond. Hotels aren’t just hotels; they’re welcoming hubs and boundary blurring spaces, that bring passionate people together to work, meet, eat and conquer.

The Student Hotel

Owner, creator and protector of The Student Hotel Connector Program; A physical & digital platform that enables our communities to connect and embed TSH locally into its surroundings by relevant positioning within local networks and programs.

Leading a cross European team in 5 countries, 12 cities. Responsible for vision, strategy, targets, scalable formats, global partnerships and annual plans that supports growth on all of the TSH products in a commercial sense.

Head of TSH Connector Program - Positioning TSH within local networks and programs across Europe

The connector is the open door to a new friendship, a collaboration or unforgettable experience in The Student Hotel.  A true connector turns our mishmash of hotel guests and co-working professionals into a cohesive community of both students and students-at-heart. The Connector builds relationships and partnerships and create stories and adventures with them. The Connector makes everyone who steps through our doors a part of The Student Hotel family. The connector facilitates a program that gives our tribes the opportunity to physically connect and generates content to give our tribes the opportunity to connect digitally.

The Connector

Opened & managed 4, +80 couverts, restaurants across The Netherlands. Responsible for the daily operations by leading a team of restaurant managers & location chefs. Overseeing the implementation of operational procedures and manage the teams towards quality and targets while ensuring processes and efficiency. High influence on the brand proposition and product development.

Operations Manager F&B

In a short time, Het Huis Anubis (House of Anubis) grew into one of the most successful kids TV shows on Dutch & Belgium television between 2006 & 2011. In addition to the show the popularity of the TV series led to 3 cinema films, 4 theater tours with over 300 shows across 40 Benelux cities and tons of merchandising; varying from duvet covers to board games and everything in between.

The show, daily watched by +400K direct viewers, over more than 450 daily episodes, dubbed versions broadcasted in Denmark, Sweden and Mexico, remakes in Germany, UK/USA, rewarded by international media awards like the Rose d'Or (Golden Rose of Montreux), Cinekid Kindercast & Golden Stuiver (Televizier), belongs to the childhood sentiment of literally all kids born from ‘94 and later.

Lucien Van Geffen