School of Business Management and Marketing, Idrac, Lyon, France.

Lycée Albert Calmette, Nice France

University of languages and literature, Nice, France

Institution Saint Joseph, Roquebrune Cap Martin, France.

Director of Sales Baglioni Resort Maldives (pre-opening & opening 1st August 2019)

Milano, Lombardy, Italy

Reporting to Head of Global Sales with dotted line to CEO & General ManagerDirect report : Sales & Events Manager & Sales & Events Coordinator•	Pivotal role in the creation pre-opening plan  •	Created destination feasibility study that determined correct positioning of resort.•	Collaborated with Revenue Director to create a rate simulation and eventual rate strategy for the resort by GEO market•	Prospect and qualification of the Global Luxury Travel Trade partners that resulted in over 2000 new qualified contacts with potential for Maldives and the Baglioni brand.•	Promotion of brand through participation key luxury industry events worldwide•	Contracted over 130 Luxury partners in our Key Geo markets worldwide.•	Created cost re-allocation plan due to the repetitive delays of the opening that minimised loss for the company.•	Created the Opening Sales and Trade marketing budget •	Roll-out product training and implement a sales & marketing strategic plan with Baglioni RSO team for the resort.•	Participation weekly sales and revenue meeting with Executive board of the company (CEO, CFO, GM, CMO, Head of Revenue BHC)

Baglioni Hotels & Resorts

Director of Sales Baglioni Resort Maldives

Reporting to Head of Global Sales                                                •	Set up the Aman Regional Sales Office Southern Europe that included a sales operational and reporting system •	Spear headed the field sales to promote Aman as a premier luxury brand in the key feeder markets •	In alignment with the global company strategy, created and executed a robust sales plan that yielded a +12% increase in revenue YOY 2015 and +18% in 2016•	Forged very strong strategic partnerships in the luxury segment (Key TO partners, DMC, airlines, luxury consortia such as FHR, Traveller Made, Virtuoso networks)•	Developed and increased brand awareness through the Luxury Travel Trade segment and in most cases negotiated all advertising on a complimentary basis.•	Organized the annual road shows in the region from conception to fruition. •	Successfully managed 6 fam trips per year in collaboration with the Airline partners, DMC’s and hotels. •	Successfully negotiated the integration of AMAN into the Traveller Made network. •	Business development of over 40 new strategic partners that generated over 1200 of newly qualified contacts.

AMAN

Regional Director of Sales Southern Europe

Promoted to Director Global Accounts MICE Southern & Eastern Europe            Reporting to Executive Director Global Sales EMEA & India.•	Head of Milan Global Sales Office with 2 direct reports. •	Restructured the sales function in the underperforming markets •	Developed a sales strategic plan for MICE •	Increased the number of leads and conversion with existing Key and developed accounts in Italy through strategic business development and investment in key sales activities.•	Created and implemented a strategic business plan in emerging markets (Spain, Turkey)•	Sourced and qualified 200 new contacts in Turkey and 500 new contacts in Spain •	Achieved resounding success in closing business through focusing on the underdeveloped corporate sector and further strengthening relationships with existing local partners (DMC)•	Increased the lead and conversion ratio through a three pronged approach that closed the gap between third party planner, their client and the hotel•	Organized the annual road shows in the region from conception to fruition.

Fairmont Raffles Hotels International

Director Global Accounts Italy Southern/Eastern Europe

Promoted to Global Account Manager Meetings & IncentivesReporting to Executive Director Global Sales EMEA & India.•	Key MICE business development role for UK, Scandinavian and Benelux markets.•	Strategic Account Management •	Organization and participation MICE sales blitz, FAM trips, roadshows, and Key MICE trade shows (EIBTM, IMEX,).•	Attended FRHI sales incentive trip for overachieving my goal +157% in 2011 +125% in 2012.•	Sourced and developed two new accounts in the UK and made them top two Key account producers in the region.•	Designed a concept for a branded EMEA FHRI event dedicated to MICE that was rolled out internally

Global Account Manager Meetings & Incentives

Reporting to Director Global Sales France & Benelux and Global Sales Director Italy•	Coordination and support of all sales activities for the Global Sales Directors in France, Belgium & Italy Offices.

Alexa Ponchietti