Vicky Aloneftis is an accomplished Integrated Creative Strategist and Qualitative Market Researcher with over 20 years of experience in branding and marketing. With a strong emphasis on qualitative research, Vicky has worked with a wide range of global and local clients, spanning various industries such as finance, healthcare, hospitality, loyalty, and entertainment partnerships, among others. She has mentored and trained strategy teams across different disciplines, bringing consumer insights to solve business problems creatively.

Vicky Aloneftis studied BA at the University of Sussex and completed her Master of Arts degree at Brunel University London. She has held various leadership roles throughout her career, including Senior Director, Head of Strategy and Research at HZDG, Senior Partner, Group Planning Director at Ogilvy & Mather, Strategy Consultant at Mcann Worldgroup, and Planning Director at Oasis Advertising. She has also worked with Merkley + Partners, kirshenbaum bond senecal + partners, and The Research Business.

Currently, Vicky Aloneftis is self-employed as a Consultant Brand Strategy and Qualitative Market Research professional, available to work with businesses seeking to grow their brand and optimize their marketing efforts. Her vast experience, research skills, and strategic expertise make her a valuable asset to any organization looking to enhance its marketing and branding efforts.