Gowtham R is a research analyst at AffinityAnswers, a company that uses mutual affinity algorithms to predict trends and determine higher performing consumer segments for advertising. With a Bachelor's degree in Computer Science from Alpha Arts and Science College and a high school education in Accounting and Computer Science from Grace Matriculation Higher Secondary School, Gowtham's background is rooted in technology and data analysis. He specializes in trend analytics, data mining, lead generation, digital media, consumer behavior, brand awareness, and marketing campaigns. His role involves helping clients find the medium and subject which best fits their identity and goals.