Usamah Ahmad is a seasoned professional with over 13 years of experience in business administration, marketing, project management, and consumer insights. Ahmad's passion lies in inventing new powerful, innovative, and profitable ways to listen creatively to consumers and turning insights into sustainable business ideas. He has studied at Riphah International University and the International Islamic University. Throughout his career, Ahmad has held various positions such as Associate Director - Consumer Intelligence at NielsenIQ, Formerly Senior Manager - Business Unit Head at Nielsen, Regional Customer Insights Manager at Nestlé, and many more. Ahmad has delivered three key professional values throughout his career: Understanding, Execution, and People. Ahmad believes that creating and fostering relationships and giving back is the cornerstone of conducting business today.