Sam Scotting is a seasoned communications leader with 20 years of experience in digital technology and media. With a passion for production management and journalism, Sam held various top-level positions such as Project Manager and Senior News Editor at Fairfax Media, where she oversaw video production and managed digital content. Furthermore, her expertise in audience engagement through social media channels, particularly in video and its impact on audience growth, has made her an invaluable asset to organisations like Transport for NSW and Resilience NSW, where she managed social channels.

Throughout her professional career, Sam has proven herself a competent leader, who project manages teams, allocates resources, schedules, trains, mentors staff, and manages internal/external stakeholders. Moreover, she provided senior editorial guidance and authorisation of all content. She also demonstrated her capacity to manage complex events and processes with forethought, flexibility and work towards driving organisational change and empowering people.