Erik Schneider

Erik Schneider is a partnerships deal-maker, bridge builder, and creative marketer with over 20 years of diverse experience in brand strategy, sponsorship, media, account management, and business development.

He has a unique background in music, culture, and lifestyle marketing, having developed, sold, and executed campaigns for major consumer brands, tech companies, and startups, in various leadership roles across award-winning agencies, festivals, and media platforms.

Erik has managed diverse teams, fostered strategic partnerships, and directed campaigns across multiple channels, including integrated media, events/experiential, digital/social, PR, and traditional advertising.

His capabilities span brand strategy, sponsorship, account management, client services, business development, creative concepting, experiential marketing, events, advertising, digital marketing, social media, content marketing, production, public relations, integrated marketing, strategy, licensing, consultation, music supervision, promotion, entertainment, lifestyle marketing, and more.

He brings a wealth of experience having worked at various organizations such as Twos Group, Major League Boxing Association (MLBA), Mixmag, AWESTRUCK Marketing Group, and Freelance among others.

Erik Schneider holds a Bachelor of Arts in Anthropology, Music, and Business from New York University and has studied at the prestigious Harvard - Westlake School.

His professional journey includes roles like VP, North American Sponsorships at MLBA, Director at Mixmag, Account Director at MKG, and Founder of Twos Group, showcasing his diverse expertise in marketing, partnerships, business development, and music.

Erik's background in strategy, marketing, A&R, and cultural experiences at prominent agencies and companies highlights his prowess in creating integrated campaigns, partnerships, and brand experiences.